Add a GIA Graduate Gemologist and Jewelry Expert
to your online store.
Gemologist Concierge is designed to help increase your online jewelry sales by providing customers with prompt, expert guidance at the moment they are considering a purchase. Through attentive listening, qualified gemological expertise and thoughtful, personalized advice, we help customers overcome uncertainty and make purchasing decisions with confidence.
Every conversation has one goal: a sale online, or a customer walking into your store. It works alongside your existing Customer Service. During service hours, your customers talk to a real gemologist — no generic chatbot, no generic sales agent.
Customers speak directly with Elena Goglio, GIA Graduate Gemologist & AJP.
Expert guidance during high-consideration purchases — closed online, or booked into your store.
After hours, an assistant takes the request. The gemologist follows up at 09:00.
Italian, English, French.
This is the same customer experience that can be embedded into a jewelry e-commerce website.
Gemologist Concierge
Give your customers direct access to a GIA Graduate Gemologist who combines technical expertise with attentive, personal guidance — helping them choose not only the right jewel, but the right jewel for the person and the occasion.
Fine jewelry is rarely just a purchase.
An engagement ring, an anniversary gift, a milestone, a meaningful present or a jewel chosen for oneself often carries an emotional value far beyond its price.
Customers may want to understand a diamond or gemstone, compare two pieces, choose the right style, or simply feel confident that what they are selecting is appropriate for an important person or moment.
Gemologist Concierge brings together qualified jewelry expertise and genuine personal attention.
The right jewel begins with the right questions.
Before recommending a piece, the conversation starts with understanding who it is for, why it is being chosen and what the customer wants it to express.
Love & Commitment
Engagements, proposals, weddings and anniversaries — helping the customer choose a jewel that feels appropriate to both the person and the meaning of the moment.
Gifts & Milestones
Birthdays, achievements, family occasions and significant life events — considering style, personality, symbolism and the relationship behind the gift.
Choosing for Oneself
Personal milestones, collecting or simply buying something important — helping customers identify what genuinely suits their taste, lifestyle and priorities.
Because choosing the right jewel is not only about specifications. It is about understanding the person, the occasion and the meaning behind the purchase.
Elena Goglio
Christie's Education · History of Jewellery
For around twenty years I have worked in fine jewelry and luxury, including roles at Damiani Group and Swatch Group.
Today I bring that experience directly to your customers — listening first, explaining clearly and helping them choose with confidence.
During service hours, your customers always talk to me.
A jewelry expert within your online customer experience.
Your brand remains at the center of the relationship. The concierge becomes an extension of your team when customers need qualified, personal guidance.
Brand Onboarding
Your collections, materials, product positioning, brand language and commercial policies are reviewed before the service goes live.
Personal Consultation
Customers can access qualified guidance during their decision process — from technical questions to product selection and occasion-based advice.
Assisted Sales Insight
Conversations, recurring questions and assisted purchasing activity are reviewed to help your brand better understand what customers need before buying.
A sale online.
Or a customer in your store.
Every conversation has one purpose: helping the customer decide — and turning that decision into a sale for your business.
Closed online
When the customer is ready, the conversation ends with a purchase on your website.
- Product links shared directly in the chat
- Guidance all the way to checkout
- Every assisted sale tracked and reported
Booked into your store
When the customer wants to see the piece in person, the conversation ends with an appointment in your store.
- Day and time agreed in the chat
- A short brief sent to you: who the jewel is for, budget, pieces of interest
- You welcome a customer who is ready to buy
Your store always answers.
From 09:00 to 18:00 CET, Monday to Friday, your customers chat directly with the gemologist.
Outside those hours, an automated assistant — clearly presented as such — welcomes them, answers basic questions and takes their request, in their language.
The next working day at 09:00, the gemologist follows up personally, already knowing what the customer is looking for.
Technical expertise.
Personal understanding.
Expert Jewelry Guidance
Qualified support when the customer wants to understand what they are buying.
- Diamond comparison and grading reports
- Cut, clarity, proportions and fluorescence
- Natural and laboratory-grown diamonds
- Colored gemstones and treatments
- Jewelry construction and materials
- Metals, settings and durability
- Product comparison and selection
- Sizing and wearability guidance
Personal Buying Guidance
Attentive support when the customer needs more than technical information.
- Understanding who the jewel is for
- Understanding the occasion and its significance
- Listening before recommending
- Exploring style, personality and preferences
- Working respectfully within the customer's budget
- Helping compare meaningful alternatives
- Explaining complex information clearly
- Providing reassurance before an important purchase
Knowledge matters.
So does the way it is delivered.
Listen
Understand the customer, the person they are buying for and what they hope the jewel will represent.
Explain
Translate gemological and jewelry information into clear, relevant guidance without unnecessary complexity.
Guide
Help the customer evaluate the options and make a considered decision with greater confidence.
More confident customers.
More sales.
A qualified gemologist at the moment of doubt turns hesitation into a decision — online or in your store.
More closed sales
Customers often hesitate on important pieces right before they buy. An expert answer at that moment keeps the sale.
Higher order value, no discounts
Customers understand why a better quality is worth it. Your prices stay where they are.
Fewer returns
Customers who understand what they buy send back less.
More visits to your store
Customers who want to see a piece arrive with an appointment, ready to buy.
Trust across your store
A named, qualified gemologist reassures every visitor, not only those who write.
Real customer insight
Every month: the questions and objections your customers actually raise, with concrete suggestions for your product pages.
You see what the service brings.
Assisted sales, average order value and return rate — compared with the rest of your store.
Tracked links
Every product recommended in the chat is shared with a tracked link, so online sales are attributed.
Order matching
With the customer's consent, conversations are matched with your orders and in-store appointments.
Monthly report
One page: results, the questions customers ask most, and three concrete actions for your store.
Your brand. Your store.
Your customers.
Gemologist Concierge is designed to become part of your existing online customer journey.
If your brand already uses a live customer-contact platform, I can work within your existing environment. If you do not yet have one, a dedicated connection can be configured for your website.
Works on Instagram too. Add an "Ask a Gemologist" link to your bio or stories, and your followers reach a qualified gemologist in one tap. Direct messages stay with your team.
Add qualified jewelry guidance to your online store.
The same expert service at every level. Simply choose the plan designed for your store's conversation volume.
Gemologist Concierge
09:00–18:00 CET / CEST
Brand Onboarding & Integration
30 expert conversations per month
the equivalent of one a day
- Website Gemologist Concierge
- WhatsApp Gemologist Concierge
- Human gemologist advisory
- GIA Graduate Gemologist-led service
- English, French and Italian
- Online sales or in-store appointments
- After-hours assistant, 09:00 follow-up
- Instagram "Ask a Gemologist" link
- Product-selection support
- Brand and collection onboarding
- Monthly customer insights
- Customer questions and objections analysis
- Assisted-sales insights
- No sales commission
- No annual commitment
Gemologist Concierge
09:00–18:00 CET / CEST
Brand Onboarding & Integration
60 expert conversations per month
the equivalent of two a day
- Website Gemologist Concierge
- WhatsApp Gemologist Concierge
- Human gemologist advisory
- GIA Graduate Gemologist-led service
- English, French and Italian
- Online sales or in-store appointments
- After-hours assistant, 09:00 follow-up
- Instagram "Ask a Gemologist" link
- Product-selection support
- Brand and collection onboarding
- Monthly customer insights
- Customer questions and objections analysis
- Assisted-sales insights
- No sales commission
- No annual commitment
Gemologist Concierge
09:00–18:00 CET / CEST
Brand Onboarding & Integration
120 expert conversations per month
the equivalent of four a day
- Website Gemologist Concierge
- WhatsApp Gemologist Concierge
- Human gemologist advisory
- GIA Graduate Gemologist-led service
- English, French and Italian
- Online sales or in-store appointments
- After-hours assistant, 09:00 follow-up
- Instagram "Ask a Gemologist" link
- Product-selection support
- Brand and collection onboarding
- Monthly customer insights
- Customer questions and objections analysis
- Assisted-sales insights
- No sales commission
- No annual commitment
Tailored Concierge
Custom service requirements
Quoted separately
- High conversation volumes
- Website Gemologist Concierge
- WhatsApp Gemologist Concierge
- Multiple stores or websites
- Extended service hours
- Online sales or in-store appointments
- Custom integrations
- Monthly customer insights
- Customer questions and objections analysis
- Assisted-sales insights
- No sales commission
What counts as an expert conversation One customer, one purchase intention, including follow-up messages within 7 days — whether it starts on your website, on WhatsApp or from Instagram. Service questions such as order status, shipping and returns stay with your customer care and are not counted.
Never interrupted. When you have used 80% of your monthly conversations, you receive an email suggesting the plan that fits your volume. Reach your limit and you simply move up to the next plan — your customers are never left unanswered.
Give your customers the confidence to make an important choice.
Add a GIA Graduate Gemologist to your online customer experience — combining technical expertise with attentive, personal guidance throughout the purchasing decision.
Ask a real jewelry or gemological question and experience the service yourself.